The theme of nature remains relevant and continues to find new interpretations in design and fashion. We aimed to rethink the concept of a botanical garden and integrate greenery elements, sometimes in unexpected ways.

At the same time, we ensured that the focus remained on the main objective — the presentation of the products, while even enhancing their prominence. Additionally, we wanted to visually connect the two department stores through shared design elements while preserving each one’s individuality.

Team: Alexandra Razina, Olga Dragancha